Soraya Sobh
Managing Director at The Bakery
Soraya needs little introduction, an industry veteran who was responsible for the meteoric rise of both Above & Beyond and their labels Anjunabeats and Anjunadeep, followed by a stint managing and marketing artists such as Swedish House Mafia, Groove Armada, Miike Snow and Jacques Lu Cont at ATM Artists. Proceeding over 6 years working for other agencies, April 2012 saw Soraya set up The Bakery (London), a management and marketing agency designed for the music industry at large. Clients have included Benny Benassi, Crookers, Delta Heavy, Syco Music, The Bloody Beetroots, franskild, Cafe Mambo Ibiza, Warner Music UK. In 2015 Music Week featured Soraya as one of the 30 music executives under 30 within the industry worthy of accolade.